The Advantages and Disadvantages of selling on Facebook with Shopify in 2019

Selling online is something that can definitely be a challenge nowadays thanks to the fact that there is so much competition out there. However, there are now many more ways to sell online and one of them is selling on Facebook with Shopify. These are two of the top platforms in their own respective categories, which means that the combination of the two will result in something really great. Today we are going to talk a bit more about the pros and cons of selling in this way, so make sure to keep reading to find out more.

You will get the functionalities and tools of both platforms

Since we are combining two of the best platforms, you will also have access to some of the best tools out there. For example, you will get access to Shopify’s sales reports and inventory management, order management and more. On the other hand, thanks to Facebook you will be able to use the fact that the infrastructure for the site is already in place and waiting for you, ready-made, which means you won’t have to go through the trouble of building a site on your own and you will just have to add the products that you want to sell and get going.

There is a lot of comments

When looking at this portion of selling on Facebook with Shopify, we have to say that this is something that can either be good or bad. Since this is an open social media platform you will be exposed to a lot of comments, both positive and negative. Whether the comments are good or bad is not something that you can affect, but what you can affect is how you respond to the negative ones, and the better you are at it the more customers you will be able to gain from those experiences.

A lot more opportunities to advertise

When you are already on Facebook, you can also use the fact that it makes it really easy for you to advertise your brand. Using Facebook adds means that people will be seeing adds about your business and by clicking a button they will be able to get to your Shopify store on the platform in just a few seconds.

Making sure that you are using the best way possible to sell your products is key to having a successful business, and we feel that selling on Facebook with Shopify may just be the way to go for you. There are definitely some ups and downs to selling like this, as you can see above, but we feel that the outcome will be worth the minor downsides in order to get all of the benefits.

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