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Home2018-10-22T16:36:24+00:00

3 Things to Consider Before Starting Selling On Facebook

As an entrepreneur, building your business brand is an ultimate goal. A brand becomes popular due to the number of people recognizing it. Selling on Facebook is one of the steps to brand awareness. Considering that it is the second largest platform after the search engines, you can confirm using it as your branding vehicle is a worthy idea. Facebook has a following of more than 4billion users of whom 2 billion are active per month.

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In the same way, a positive perception will power up your sales on a particular channel. For this reason, before setting your journey of selling on Facebook, you must assess how your prospects perceive it. Some people believe that Facebook is full of jokers and fraudsters. Probably, such customers have been victims of social media frauds. So, regardless of the tricks you use, getting them on your wagon will be a hard tackle.

Know your target audience

Imagine setting up an in-store to sell fashions in an area known for flight and travel bookings. From the ground floor up to the top level, only booking agencies are operating. Do you think you will make any return? The location might have massive audience traffic, but none is showing interest in what you are offering. Their purpose is to book a flight for their holiday or business conference.

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In a simple language, you are selling the right product to the wrong people. The same case can happen to you when selling on Facebook. You might be having the best products for the elderly members of the society. However, offering it through Facebook is the worst error you can make. Hence, it is essential to know your audience before choosing your selling channel. You should know where they spend their time and whether Facebook will serve them in the right way.

Understanding your traffic sources

Having large web traffic is a desire for any webpreneur. Because now selling on Facebook is easier. With it, you are sure that your chances of making sales are high. In business, the profitability maxim states that you should invest your cash in a channel with high profitability potentials. If a channel does not contribute anything on your revenue basket, wasting your resources on it is an unwise decision.

Before deciding to sell on Facebook, you need to assess your sources of traffic. It would help if you can come up with a way of determining how many people are visiting your online store from Facebook. With these statistics, you can make an informed decision on whether offering your products through Facebook is a worthy idea or a waste of your precious time and money.     

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Final thoughts

As you can see, you need to consider several aspects before coming up with a decision to start selling on Facebook. First, you need to understand your prospect’s perception. Also, you should know your audience. Lastly, you must assess the sources of your traffic to ensure profitable investment of your cash.

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