In the same way, a positive perception will power up your sales on a particular channel. For this reason, before setting your journey of selling on Facebook, you must assess how your prospects perceive it. Some people believe that Facebook is full of jokers and fraudsters. Probably, such customers have been victims of social media frauds. So, regardless of the tricks you use, getting them on your wagon will be a hard tackle.
Know your target audience
Imagine setting up an in-store to sell fashions in an area known for flight and travel bookings. From the ground floor up to the top level, only booking agencies are operating. Do you think you will make any return? The location might have massive audience traffic, but none is showing interest in what you are offering. Their purpose is to book a flight for their holiday or business conference.